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MLucky Charms cereal with marshmallows

by Sandra Greyvensteyn

Lucky Charms is a brand of cereal produced by the General Mills food company since 1964.

The cereal consists of toasted oat pieces and multi-colored marshmallow shapes ("marbits" or marshmallow bits).

The label features a leprechaun mascot, Lucky, animated in commercials.

Lucky Charms was the first cereal to include marshmallows in the recipe.

The oat cereal was not originally sugar coated. After initial sales failed to meet expectations, the oats were sugar coated, and the cereal's success grew.

The marshmallows are meant to represent Lucky's magical charms, each with their own special meaning or "power": Hearts - power to bring things to life; Shooting Stars - power to fly; Horseshoes - power to speed things up; Clovers - luck, but you will never know what kind of luck you'll get; Blue Moons - power of invisibility; Rainbows - instantaneous travel from place to place; Balloons - power to make things float; Hourglass - power to control time.

Lucky Charms contains:

Oats (Whole grain), Oats (flour), marshmallows (sugar, modified starch/modified corn starch, corn syrup, dextrose, gelatin, calcium carbonate, yellow 5 & yellow 6, blue 1, red 40), artificial flavor, sugar, corn syrup, corn starch, salt, calcium carbonate, food coloring/artificial color, trisodium phosphate, zinc, iron, vitamin C (sodium ascorbic), niacinamide (a B vitamin), vitamin B2 (riboflavin), vitamin B1 (thiamin mononitrate), vitamin A (palmitate), folic acid, vitamin B12, vitamin D, vitamin E (mixed tocopherols).

According to the manufacturer, Lucky Charms is 37% sugar by weight.


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